How registrants can invite friends to open a registry at your store via text.
May 24, 2023
Your Shop Local Store has a new feature: Registrants can now invite friends to open a registry at your store. The new "Help a Friend" feature on registry lists allows registrants to send a text message to their friends with an invitation to open a registry.
In the example shown, we see a registry list at Luxury Gift Shop. In the "Help a Friend" box, the registrant can click the "See Details & Invite Friend" link to refer their friend to your registry service....
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In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects:
The acquisition effect
The engagement effect
The monetization effect
In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others. Bridge didn’t do ...
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When is the last time you received a Starbucks gift card? I’ve received them as holiday gifts, and I’ve given them to sales reps as thank you gifts. Starbucks gift cards, like their shops, are ubiquitous. They are almost as popular as gift cards from our nemesis: Amazon.com. Just about every month, a company offers me an Amazon gift card if I sign up for a service. WBGO, the local, Newark-based, non-profit radio station known for jazz, recently offered me an Amazon gift ...
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March 14, 2018
March 14, 2018
Here's one example of a business wishing it didn't leave gift cards unredeemed: Toys R' Us
Your Bridge has a new feature to help you compete. Your Bridge site now offers a $10 in-store gift card for registering at your store. Why are we offering this? Zola is offering brides up to $50 to start a registry. Williams-Sonoma and Crate & Barrel are offering 10% off everything for 6 months. In order to help you stay competitive, we're offering a sign up bonus, too.
Program details:
1. On your gift registry home page and start a new registry page, there is a now a banner appearing ...
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August 10, 2017
August 10, 2017
Your Bridge has a new feature to boost your registries: your online store will give brides $10 if they start a new registry with your store. Bridge will active this new feature for your store on Monday, August 21.
Why did Bridge create this incentive? Competitors are like Zola.com are offering brides incentives like this. This new incentive helps your software stay competitive. This program also drives shoppers into your physical store.
If you'd like, you can increase (or reduce it) this amount in ...
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October 3, 2015
October 3, 2015
We'd like to compliment the jewelry and gift retailer BC Clark (which is also a Bridge member). The leadership did a nice job of encouraging brides to register with them.
Here is what they said:
Why register at BC Clark?
1. FREE Gift – Every couple will receive a special wedding gift from BC Clark Jewelers.
2. Gift Credit – receive 10% store credit for every dollar purchased toward your registry.
3. Registry Completion Discount – receive a one-time 10% discount on any remaining registry items up to ...
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September 16, 2015
September 16, 2015
Retailers are having trouble balancing their physical store and their online stores, according to a survey summed up by HFN's Allison Zisko.
One sore spot is returns. Excerpt:
Eighty five percent of retailers noted the high cost of online returns to a store, particularly when the item is not carried in that store. And when returning to a fulfillment center or supplier, retailers incur incremental freight costs, the possibility of shipping-related product damage, as well as a lost opportunity for a...
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